The ReTV project aims to deliver the content that users want wherever, however and whenever they want it.
Within ReTV, experts from the domains of AI, web analysis and media content are researching user behaviour and content preferences in order to develop new forms of AI-driven interaction and personalisation, including the use of chatbots and smart speakers.
In addition, ReTV researches how data-mining can support professional content producers in their efforts to make their offerings more targeted and personalised, including improvements in presentation and distribution of thematic content. The project is developing a Trans-Vector Platform (TVP) including new tools enabling such refinements.
